Digital Marketing and Advertishing

Richard Branson Nailed This One!

I love to follow Richard Branson on Linked In. Several times a week, there is a blog post that he highlights…many are from his team. That is a leader.

Today, it was one of his own.

In short, we complicate things, especially me. In his latest blog, he discusses “Making a Life Plan.” What struck me was how simple he kept it. Especially the point that it should fit on the back of an envelope.

It is simply the pros and cons of daily life.

I did this with my career recently and went from trying to become a strategist, a writer, a social media wiz and several other things. I have learned a lot, enjoyed parts but I AM an advertising and marketing producer. I love this, so I am going back to those roots.

I will be quiet now but go read Richard Branson’s blog post as soon as you can.

Business, Digital Marketing and Advertishing, Leadership, My Career, Project Management

The Best Business Advice I’ve Seen Today…


This is just a little rant…

In my many years as an advertising project manager and producer, I have seen well laid out programs and campaigns blow up for both complex and sometimes simple reasons.

When I saw this image (“Everything is figureoutable”) on Linked IN today, I took a step back while I was assessing my own business and said to myself, “yes it is!”

We tend to make things complex and difficult, especially in business. It is a push or a pull of power, hierarchy, experience, common sense and sometimes luck.

Without perceived complexity, I would not have able to offer to my clients, or past employers my services as a project manager.

So the next time, you think a project is too difficult to figure out, just realize and remind yourself that “everything it is figureoutable.” Get the right guidance, think it through, trust your “gut” and offer a great solution to your team.

So, to quote Nike straight up, “Just Do It!” And to quote me, “You’ve Got This!”




Digital Marketing and Advertishing

The Power of a Solid Advertising and Marketing Producer

A while back, I shared an article by a VP I worked for in NYC about why project managers should be looked at more so as a producer. 

As I have finally started to watch “Mad Men”, I can see the evolution of going from the traffic/account management relationship in the 1960’s to why a project manager was added into the mix in the late 1990’s. The advertising process became more complex…more pieces, more people and needed someone who could have an objective and intelligent view in getting the project completed and launched.

Nowadays, the PM has evolved from looking at a project from the 10,000-foot level to getting deep into the details. This includes finding the right resources, as well as reviewing, guiding and commenting on strategy, creative and development. In short, the producer is not only able to execute but has enough “skin in the game” to take a project to a final approval on their own if necessary.

The key issue I see is the role is not respected outside by most firms outside of New York City, Chicago or Los Angeles. This is not a point of whining, but a fact. Ask anyone who is either in this role, or their leadership.

Agencies and marketing departments in corporations. Are your communication professionals engaged, involved and have the ability to be the champion? I hope so. Do not settle for a “box checker” or “paper pusher.” Remember to always find someone who is invested in the deliverable and the team’s mission.

To your success!

About Michael:
Michael has served as a marketing project manager/producer in agencies for three of the top five advertising conglomerates worldwide and two Fortune 100 companies since 2000. With over 25 years of overall marketing experience, Michael currently serves in this role with CBG Images Design of Rochester, NY and is available to connect.

advocacy, Diabetes

Great Advocacy Article from the Insulin in Nation Website

Since my passion is focusing on diabetes advocacy, I would like to share this great article written by Jim Cahill the Insulin in Nation website. In short, it is a must read.

The story is “How the 21st Century Cures Act Will Change Diabetes Care.”

In short, the law allows the NIH to push forward new treatments and therapies at a faster rate. For diabetics, this is key to reducing the side effects and the continued search for a cure.

As expands, advocacy will become an integral place to help your voice heard through links to key resources ( and

Please take a look. Read the full article and let me know what you think.

If you would like to get in contact, the best way is email at

If you would like to Connect and follow me online: Twitter | Facebook | Instagram | Linked In | Website

Check out Michael’s diabetes blog and portal at

Digital Marketing and Advertishing, Health

My Thanksgiving #Diabetes Challenge and “Recovery Monday”

I am not going to take the time to over edit this post, as it is just a quick discourse of being a #diabetic, and finishing the biggest “food” holiday of the year.

First, I have the joy of celebrating Thanksgiving twice a year…once in November as you already have figured out, and usually around the 10th of October, which is Thanksgiving in Canada. My wife is Canadian born and here family lives to the north.

Okay…just in short, I did better this year than others, but still not great. On top of the #diabetes and several related conditions (#neuropathy and #retinopathy), I also deal with coronary artery disease. My body does not process fats and cholesterol well at all. So, even though you would not know it, my family’s Thanksgiving has an Italian theme with antipasto (deli meats, olives and more), ravioli and Italian desserts, on top of the usual turkey, stuffing and mashed potatoes. Then there are leftovers on Friday.

Basically, the Monday after Thanksgiving is always a challenge for me, yet I did a few things better this year. First, I monitored my portions, yet I know I kicked up my blood sugar. I went for an hour walk after the dessert with my son, which was good for our physical and mental health, and most of all, tried to be less stressed (stress increases cholesterol).

So after a weekend of travel and food, it is time to get back to an even course before we enter the Christmas and New Year season.

– Less Carbs
– More Veggies
– Almost No Meat
– Walking, strength and stretching exercises
– Stress reducing activities.

Well, I am off to work some more. Drop me a line on the connect section of my website, send me an email at or follow my Twitter @michaeldonohoe.

Keep Moving and Keep Living!