Digital Marketing and Advertishing

Richard Branson Nailed This One!

I love to follow Richard Branson on Linked In. Several times a week, there is a blog post that he highlights…many are from his team. That is a leader.

Today, it was one of his own.

In short, we complicate things, especially me. In his latest blog, he discusses “Making a Life Plan.” What struck me was how simple he kept it. Especially the point that it should fit on the back of an envelope.

It is simply the pros and cons of daily life.

I did this with my career recently and went from trying to become a strategist, a writer, a social media wiz and several other things. I have learned a lot, enjoyed parts but I AM an advertising and marketing producer. I love this, so I am going back to those roots.

I will be quiet now but go read Richard Branson’s blog post as soon as you can.

Business, Digital Marketing and Advertishing, Leadership, My Career, Project Management

The Best Business Advice I’ve Seen Today…


This is just a little rant…

In my many years as an advertising project manager and producer, I have seen well laid out programs and campaigns blow up for both complex and sometimes simple reasons.

When I saw this image (“Everything is figureoutable”) on Linked IN today, I took a step back while I was assessing my own business and said to myself, “yes it is!”

We tend to make things complex and difficult, especially in business. It is a push or a pull of power, hierarchy, experience, common sense and sometimes luck.

Without perceived complexity, I would not have able to offer to my clients, or past employers my services as a project manager.

So the next time, you think a project is too difficult to figure out, just realize and remind yourself that “everything it is figureoutable.” Get the right guidance, think it through, trust your “gut” and offer a great solution to your team.

So, to quote Nike straight up, “Just Do It!” And to quote me, “You’ve Got This!”




#EndItMovement, advocacy, Human Trafficking, Modern Day Slavery

The #enditmovement has to become a higher priority in my life

Every day, I try to take a few minutes and look at everything I have to do in the day, review the social action I am involved in promoting and my life as a whole.

Today, something struck me.

Let’s take a moment to review my current volunteer commitments…

  1. I work with the #AmericanDiabetesAssociation her is Rochester, NY on #diabetes #awareness through the #tourdecure and previously with the #getmovingchallenge. (ADA website)
  2. I support the #AmercianHeartAssociation here in Rochester as well through the annual #heartwalk, and hopefully this year, the annual #heartball.
  3. (AHA website)
  4. I serve on the board for a local program called #HelpMeRead to improve #literacy and to improve the graduation rate for African American males here in the city. The dropout rate for this group has been listed at 90%. (COLC website)
  5. Let’s not forget commitments of small group leadership, helping out with the community meals and the music ministry at my church. (Church website)

Okay…that is quite a list, good organizations and it took time to review this list, but you may be asking what is it that struck me?

Simply, it is that I am FREE.

I am free to help who want and as often as I desire. There are so many in this world who are not free and there is a number I have known for several years which haunts me daily.

Over 27 million people are caught in the trap of #moderndayslavery and #humantrafficking.

I reminded myself this morning that this is not only happening in countries far away from me but right here in the United States, in New York and in Monroe & Ontario County (Rochester) where I am sitting right now.

In November 2015, I volunteered at Covenant House in New York City and was told they have an undisclosed location for those coming out of human trafficking situations. Again…mind blowing. This was after I’d heard speakers from the International Justice Mission and a shelter in the Souther Tier of New York for women coming out of forced prostitution primarily.

So today, my Instagram, Twitter and Facebook feeds all blew up with these images of red X’s and I quickly realized that I forgot today was the day to bring forth awareness through the #enditmovement (here is their website). Honestly, awareness is s daily commitment.

Of all the causes I support, and even the health conditions I personally deal with including diabetes and #cardiac/#heart issues, human trafficking and modern slavery always seems to upset me the most, yet I do the least.

So, in short, I need to say something and do something. I know their are many ways to do this since my background is in #advertising and #marketing. I will have to think this through, pray on it and come up with an actionable strategy. This may include pulling back on other commitments, but the visions I have seen in regards to forced labor, prostitution and what bothers me the most, children who are forced to the front lines of a battle, with a rifle, risking their young lives for causes they do not understand

Let’s open our ears and our eyes, keep an eye on your own neighborhood and town. When commuting to the cities, try not to run by everyone…someone may need your help to set them free.

Time for me to be the change…how about you?


Please connect if you would like to discuss this topic further…

I am also on Facebook, Twitter, Instagram as well.



Digital Marketing and Advertishing

The Power of a Solid Advertising and Marketing Producer

A while back, I shared an article by a VP I worked for in NYC about why project managers should be looked at more so as a producer. 

As I have finally started to watch “Mad Men”, I can see the evolution of going from the traffic/account management relationship in the 1960’s to why a project manager was added into the mix in the late 1990’s. The advertising process became more complex…more pieces, more people and needed someone who could have an objective and intelligent view in getting the project completed and launched.

Nowadays, the PM has evolved from looking at a project from the 10,000-foot level to getting deep into the details. This includes finding the right resources, as well as reviewing, guiding and commenting on strategy, creative and development. In short, the producer is not only able to execute but has enough “skin in the game” to take a project to a final approval on their own if necessary.

The key issue I see is the role is not respected outside by most firms outside of New York City, Chicago or Los Angeles. This is not a point of whining, but a fact. Ask anyone who is either in this role, or their leadership.

Agencies and marketing departments in corporations. Are your communication professionals engaged, involved and have the ability to be the champion? I hope so. Do not settle for a “box checker” or “paper pusher.” Remember to always find someone who is invested in the deliverable and the team’s mission.

To your success!

About Michael:
Michael has served as a marketing project manager/producer in agencies for three of the top five advertising conglomerates worldwide and two Fortune 100 companies since 2000. With over 25 years of overall marketing experience, Michael currently serves in this role with CBG Images Design of Rochester, NY and is available to connect.

advocacy, Diabetes

Great Advocacy Article from the Insulin in Nation Website

Since my passion is focusing on diabetes advocacy, I would like to share this great article written by Jim Cahill the Insulin in Nation website. In short, it is a must read.

The story is “How the 21st Century Cures Act Will Change Diabetes Care.”

In short, the law allows the NIH to push forward new treatments and therapies at a faster rate. For diabetics, this is key to reducing the side effects and the continued search for a cure.

As expands, advocacy will become an integral place to help your voice heard through links to key resources ( and

Please take a look. Read the full article and let me know what you think.

If you would like to get in contact, the best way is email at

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Check out Michael’s diabetes blog and portal at