Pfizer HCP Duavee Website

Duavee is a menopause drug which was included in the portfolio of Wyeth Ayerst Labs. The drug was approved and is a part of the Pfizer Women’s Health Portfolio.

The Healthcare Professional (HCP) branding was intertwined with the patient communication, yet focused on the science which differentiated it from its fellow Pfizer products.

Due to the concern of adverse events, the Medical, Legal and Regulatory team required the first several sentences Important Safety Information (ISI a.k.a. Fair Balance) to be visible and expandable at all times on all websites.

In the eCRM program which highlighted key scientific advantages, the ISI was at the very top, above the promotional message.

Back to the Portfolio page

Connect with Michael

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s