Maimonides Medical Center is based in brooklyn, New York and competes against the more well known hospitals across the river in Manhattan.
The site supported multiple campaigns on the home page through a carousel. To see how the carousel was utilized, and the campaigns which were built out for each area, please go to the archived site.
In addition, outside of the standard advertising, a large amount of the budget was marked for Out of Home advertising (subway, buses) as well as in the Barclay’s Center for Brooklyn Nets games.
The “Thrives” campaign which included this website was recognized by the Rx Club with an Award of Excellence.