The “Princess” banner was an unbranded campaign to support the end of life of the marketed YAZ product. The creative and functionality were ahead of its time.
To set the scene, the Princess is in a music box with fairy tale music playing in the background. Suddenly, the music comes to a screeching halt. She grabs the cursor, cuts her long dress into a skirt, and then the cursor becomes a guitar. She strikes a distorted chord, then walks off across the page.
This was a last minute campaign and the creative and development teams worked under extreme pressure to complete the idea, design, gain client approval, and finally, develop.
This banner was recognized by the Rx Club with an Award of Excellence.
Additional Bayer Women’s Health projects include: