MIRENA is a contraceptive which is placed in the uterus and is effective for up to five years.
The product was targeted at OB/GYN’s with patients who had one or more child under five years old. This site was a full refresh from a relatively flat site, to an interactive site with video (U.S. Olympic Softball Pitcher Jenny Finch).
The user experience (UX) was revamped and the content was edited, which increased the visits and engagement to the site.
Additional Bayer Women’s Health projects include: