Digital Marketing and Advertishing

Merry Christmas, Happy Hannukah, and Happy Holidays to All!

As I sit here at my desk, I wanted to wish everyone a Merry Christmas and overall, Happy Holidays. Since my Christian faith is well rooted in the Jewish faith, I also wanted to wish many of my friends a Happy Hannukah.

Simply, all I hope for all of you is love, joy, and peace…that is it.

2017 looks to be an exciting year if I do what I need to do and allow my passion to energize opportunity. It is per se much of a repeat of 2017, but I think I finally figured it out.

Love you all and watch out for my final post in 2017, which is coming next week.

Michael

Diabetes, Digital Marketing and Advertishing, Health

The Fight Against #Diabetes Will Continue Well Beyond November

Over the past month, I have Tweeted a ton, blogged a bit, figured out how to get my Instagram working across platforms (to Twitter and Facebook), and started sharing my blogs to Medium. But what does this really mean? Am I trying to become a “social media star?” Or make myself look good? Or just hopping from one social concern to the next?
Let me be clear and say a resounding No to all of those questions.

For me and I have tried to share openly with many…online and face-to-face…that diabetes is a part of my every day life. Not just in November during Diabetes Awareness Month.

Being only 48, in the last several years, I have been dealing with everyday…

Retinopathy – yes, I have a bleeding issue in the back of the eyes that can only be managed through lower blood sugar and periodic shots (yes, directly into the eyes). So, I am at risk for blindness.

Neuropathy – You see the commercials promoting Lyrica daily for diabetic nerve pain. It sucks! If I do not take my medication (which is something else), I will not sleep well, or be able to walk around well. It also is in my hands to a lesser extent. If I am not careful, and do not take care of any injuries or cuts. So, I am at risk for amputation.

Coronary Artery Disease – See, for some reason, my body does not process and may even produce to much cholesterol. I found out about this when I went in for an aortic valve replacement (my mechanical valve makes a cool click) and came out with a triple bypass as well. So, now I am low to no fat, cholesterol, meats and more. So, I am at a higher risk for a heart attack or stroke.

Diabetes...it is more than too much sugar. It is either improperly working or dead pancreas. Trust me…the source to all things bad. In short, due to this and every other issue I have mentioned, let me just say it one more time: So, I am at a higher risk for an early death.

The key point is that diabetes can mess with a “normal” life, but you have a choice…curl up and die, or fight. I choose to fight.

The fight against diabetes is two-fold. First and most of all, it is your own health. Take on the responsibility to exercise, change your diet, speak with your doctor to help you with a plan and prescribing the necessary medications, and then make it happen. Second, to to online resources including the American Diabetes Association, JDRF (Juvenile Diabetes a.k.a. Type 1) and the large number of magazines or healthcare sites.

Time for me to get moving and to start my December in less than twelve hours…one of the most challenging months of the year for diabetics.

If you would like to reach out to me, go to the Let’s Connect page on my website,  www.michaeldonohoe.com.

Keep moving and keep living!

Digital Marketing and Advertishing, Health

My Thanksgiving #Diabetes Challenge and “Recovery Monday”

I am not going to take the time to over edit this post, as it is just a quick discourse of being a #diabetic, and finishing the biggest “food” holiday of the year.

First, I have the joy of celebrating Thanksgiving twice a year…once in November as you already have figured out, and usually around the 10th of October, which is Thanksgiving in Canada. My wife is Canadian born and here family lives to the north.

Okay…just in short, I did better this year than others, but still not great. On top of the #diabetes and several related conditions (#neuropathy and #retinopathy), I also deal with coronary artery disease. My body does not process fats and cholesterol well at all. So, even though you would not know it, my family’s Thanksgiving has an Italian theme with antipasto (deli meats, olives and more), ravioli and Italian desserts, on top of the usual turkey, stuffing and mashed potatoes. Then there are leftovers on Friday.

Basically, the Monday after Thanksgiving is always a challenge for me, yet I did a few things better this year. First, I monitored my portions, yet I know I kicked up my blood sugar. I went for an hour walk after the dessert with my son, which was good for our physical and mental health, and most of all, tried to be less stressed (stress increases cholesterol).

So after a weekend of travel and food, it is time to get back to an even course before we enter the Christmas and New Year season.

– Less Carbs
– More Veggies
– Almost No Meat
– Walking, strength and stretching exercises
– Stress reducing activities.

Well, I am off to work some more. Drop me a line on the connect section of my website, send me an email at michael.s.donohoe@gmail.com or follow my Twitter @michaeldonohoe.

Keep Moving and Keep Living!

Digital Marketing and Advertishing

November is American Diabetes Month

Did you know that 1 in 11 Americans today has diabetes? I know as I am in that category of 1.

Despite its prevalence, diabetes is an invisible disease. It affects men and women, people young and old, and people of all races, shapes and sizes. Often there are no outward signs from the 29 million Americans who fight this chronic illness every day. That’s why there is a critical need to foster awareness and education while breaking down stereotypes, myths and misunderstandings about this growing public health crisis that affects so many of us.

This is exactly why the American Diabetes Association marks each November as American Diabetes Month — to bring extra attention to the disease and the tens of millions of people affected by it.

Throughtout November, the organization will showcase real-life stories of friends, families and neighbors managing the day-to-day triumphs and challenges of diabetes. The 2016 campaign, sponsored by Colgate Total® (National Oral Care Strategic Partner) and Medtronic Diabetes®, invites all of us to use #ThisIsDiabetes to share personal stories and to start a dialogue about what it really means to live with diabetes.

You can also update your Facebook profile picture to help raise awareness — and don’t forget that you can always donate or sign up to become an advocate to help the American Diabetes Association continue their critical work.

To learn more and view #ThisIsDiabetes stories from around the country, check out diabetes.org/adm. Be sure to also follow the American Diabetes Association on Facebook, Instagram, and Twitter.

Digital Marketing and Advertishing

Negative Customer Response Creates Media Buzz for Starbuck’s

This has to be a quick post, or I could go on for weeks on this.

As a marketer, with my degree in political science, as well so many political campaigns that I can no longer count, our friends at Starbucks have raised their brand awareness again with the color and message of their latest coffee cup…but wait for my comment below.

This is not just any coffee cup, but one with custom art that connects with one line, creating a number of people in friendship. This already has been confused with being the annual “Winter Holidays” (can I say Christmas anymore?) cup.

I think AdWeek did a very good job in writing a story on this and the Starbuck’s social media buzz is in full force. Go ahead…read it.

Now here is the point that I learned from years in politics, which has more truth in advertising. Is “negative” press truly negative for the brand? In this case, Starbuck’s hit a home run with controversy.

Your opinion may be different than mine, but check your news feeds and other social monitor and what you will see is “#starbucks” and “#greencup.” Perception can be reality and this silly little green cup is taking away buzz from the presidential election right now.

By the way, I’ve shared the coffee cup I am using this morning as a part of this message.

Carry on my friends and enjoy you next cup of java.

Short Bio…

Connect with Michael online:
Michael Donohoe is passionate about two things…diabetes advocacy and digital marketing.
 
Michael openly shares the need to increase diabetes awareness through social media and speaking opportunities. He is in the process of creating a A1CWellness.com. This site will serve as “Your Guide to Relevant Diabetic Information on the Web”.
 
In marketing, Michael executes profitable programs using inbound marketing (certified), digital content marketing development, digital/mobile strategy and production and social media marketing (some would say he is an “enthusiast”) with an emphasis on project leadership. As a marketing specialist, Michael reigns in the power of social media/blogging (content marketing), effectively identifies the target, creates key online elements, analyzes the behavior of the users through key performance indicators and adapts programs when necessary.
 
In either passion, Michael focuses on measurable success for the diabetic (their A1C level) and the client (profitability and KPI…key performance indicator goals).
Send MIchael an email, call him at 610.762.4140 or connect on his webisite – michaeldonohoe.com
Digital Marketing and Advertishing

Halloween Candy + Diabetes = A Big Challenge

With today being Halloween and tomorrow, November 1st is the beginning of #Diabetes Awareness Month, I thought I would right basically a quick PSA.

If you are anything like me, the candy desires hit a ridiculous level only three or four times a year, but Halloween is the worst. Over the last month, in my local #CVS, they’ve had incredible deals on #Reese’s Peanut Butter Cups. They were displayed at least fourteen times between the front entrance to the pharmacy counter. UGH!

If you are a #diabetic, either get out an walk a ton early in the day, eat only low carb foods, and have the ability to limit yourself, it is best to avoid candy altogether. For me, my cholesterol is currently high and with the #heart and coronary artery disease issues I have dealt with, it is best for me to just say no! 

Don’t worry, I will be out handing candy to the kids (one piece each), but I am sure I will be chopping on a fresh apple while doing it.

If you would like more information on diabetes awareness and prevention, visit the website of the American Diabetes Association.

Keep moving and keep living!

Short Bio…

Michael Donohoe is passionate about two things…diabetes advocacy and digital marketing.

Michael openly shares the need to increase diabetes awareness through social media and speaking opportunities. He is in the process of creating aA1CWellness.com. This site will serve as “Your Guide to Relevant Diabetic Information on the Web”.

In marketing, Michael executes profitable programs using inbound marketing (certified), digital content marketing development, digital/mobile strategy and production and social media marketing (some would say he is an “enthusiast”) with an emphasis on project leadership. As a marketing specialist, Michael reigns in the power of social media/blogging (content marketing), effectively identifies the target, creates key online elements, analyzes the behavior of the users through key performance indicators and adapts programs when necessary.

In either passion, Michael focuses on measurable success for the diabetic (their A1C level) and the client (profitability and KPI…key performance indicator goals).

Send MIchael an email, call him at 610.762.4140 or connect on his webisite — michaeldonohoe.com