Digital Marketing and Advertishing

Richard Branson Nailed This One!

I love to follow Richard Branson on Linked In. Several times a week, there is a blog post that he highlights…many are from his team. That is a leader.

Today, it was one of his own.

In short, we complicate things, especially me. In his latest blog, he discusses “Making a Life Plan.” What struck me was how simple he kept it. Especially the point that it should fit on the back of an envelope.

It is simply the pros and cons of daily life.

I did this with my career recently and went from trying to become a strategist, a writer, a social media wiz and several other things. I have learned a lot, enjoyed parts but I AM an advertising and marketing producer. I love this, so I am going back to those roots.

I will be quiet now but go read Richard Branson’s blog post as soon as you can.

Business, Digital Marketing and Advertishing, Leadership, My Career, Project Management

The Best Business Advice I’ve Seen Today…

 

This is just a little rant…

In my many years as an advertising project manager and producer, I have seen well laid out programs and campaigns blow up for both complex and sometimes simple reasons.

When I saw this image (“Everything is figureoutable”) on Linked IN today, I took a step back while I was assessing my own business and said to myself, “yes it is!”

We tend to make things complex and difficult, especially in business. It is a push or a pull of power, hierarchy, experience, common sense and sometimes luck.

Without perceived complexity, I would not have able to offer to my clients, or past employers my services as a project manager.

So the next time, you think a project is too difficult to figure out, just realize and remind yourself that “everything it is figureoutable.” Get the right guidance, think it through, trust your “gut” and offer a great solution to your team.

So, to quote Nike straight up, “Just Do It!” And to quote me, “You’ve Got This!”

 

 

 

Digital Marketing and Advertishing

The Power of a Solid Advertising and Marketing Producer

A while back, I shared an article by a VP I worked for in NYC about why project managers should be looked at more so as a producer. 

As I have finally started to watch “Mad Men”, I can see the evolution of going from the traffic/account management relationship in the 1960’s to why a project manager was added into the mix in the late 1990’s. The advertising process became more complex…more pieces, more people and needed someone who could have an objective and intelligent view in getting the project completed and launched.

Nowadays, the PM has evolved from looking at a project from the 10,000-foot level to getting deep into the details. This includes finding the right resources, as well as reviewing, guiding and commenting on strategy, creative and development. In short, the producer is not only able to execute but has enough “skin in the game” to take a project to a final approval on their own if necessary.

The key issue I see is the role is not respected outside by most firms outside of New York City, Chicago or Los Angeles. This is not a point of whining, but a fact. Ask anyone who is either in this role, or their leadership.

Agencies and marketing departments in corporations. Are your communication professionals engaged, involved and have the ability to be the champion? I hope so. Do not settle for a “box checker” or “paper pusher.” Remember to always find someone who is invested in the deliverable and the team’s mission.

To your success!

About Michael:
Michael has served as a marketing project manager/producer in agencies for three of the top five advertising conglomerates worldwide and two Fortune 100 companies since 2000. With over 25 years of overall marketing experience, Michael currently serves in this role with CBG Images Design of Rochester, NY and is available to connect.

Digital Marketing and Advertishing, Health

My Thanksgiving #Diabetes Challenge and “Recovery Monday”

I am not going to take the time to over edit this post, as it is just a quick discourse of being a #diabetic, and finishing the biggest “food” holiday of the year.

First, I have the joy of celebrating Thanksgiving twice a year…once in November as you already have figured out, and usually around the 10th of October, which is Thanksgiving in Canada. My wife is Canadian born and here family lives to the north.

Okay…just in short, I did better this year than others, but still not great. On top of the #diabetes and several related conditions (#neuropathy and #retinopathy), I also deal with coronary artery disease. My body does not process fats and cholesterol well at all. So, even though you would not know it, my family’s Thanksgiving has an Italian theme with antipasto (deli meats, olives and more), ravioli and Italian desserts, on top of the usual turkey, stuffing and mashed potatoes. Then there are leftovers on Friday.

Basically, the Monday after Thanksgiving is always a challenge for me, yet I did a few things better this year. First, I monitored my portions, yet I know I kicked up my blood sugar. I went for an hour walk after the dessert with my son, which was good for our physical and mental health, and most of all, tried to be less stressed (stress increases cholesterol).

So after a weekend of travel and food, it is time to get back to an even course before we enter the Christmas and New Year season.

– Less Carbs
– More Veggies
– Almost No Meat
– Walking, strength and stretching exercises
– Stress reducing activities.

Well, I am off to work some more. Drop me a line on the connect section of my website, send me an email at michael.s.donohoe@gmail.com or follow my Twitter @michaeldonohoe.

Keep Moving and Keep Living!

Digital Marketing and Advertishing

Halloween Candy + Diabetes = A Big Challenge

With today being Halloween and tomorrow, November 1st is the beginning of #Diabetes Awareness Month, I thought I would right basically a quick PSA.

If you are anything like me, the candy desires hit a ridiculous level only three or four times a year, but Halloween is the worst. Over the last month, in my local #CVS, they’ve had incredible deals on #Reese’s Peanut Butter Cups. They were displayed at least fourteen times between the front entrance to the pharmacy counter. UGH!

If you are a #diabetic, either get out an walk a ton early in the day, eat only low carb foods, and have the ability to limit yourself, it is best to avoid candy altogether. For me, my cholesterol is currently high and with the #heart and coronary artery disease issues I have dealt with, it is best for me to just say no! 

Don’t worry, I will be out handing candy to the kids (one piece each), but I am sure I will be chopping on a fresh apple while doing it.

If you would like more information on diabetes awareness and prevention, visit the website of the American Diabetes Association.

Keep moving and keep living!

Short Bio…

Michael Donohoe is passionate about two things…diabetes advocacy and digital marketing.

Michael openly shares the need to increase diabetes awareness through social media and speaking opportunities. He is in the process of creating aA1CWellness.com. This site will serve as “Your Guide to Relevant Diabetic Information on the Web”.

In marketing, Michael executes profitable programs using inbound marketing (certified), digital content marketing development, digital/mobile strategy and production and social media marketing (some would say he is an “enthusiast”) with an emphasis on project leadership. As a marketing specialist, Michael reigns in the power of social media/blogging (content marketing), effectively identifies the target, creates key online elements, analyzes the behavior of the users through key performance indicators and adapts programs when necessary.

In either passion, Michael focuses on measurable success for the diabetic (their A1C level) and the client (profitability and KPI…key performance indicator goals).

Send MIchael an email, call him at 610.762.4140 or connect on his webisite — michaeldonohoe.com

Digital Marketing and Advertishing

Following my passions, yet one is more important than the other…

This morning. I had a very hard time waking up. I am fighting a headache and other health challenges related to my diabetes (diabetics NEED the required sleep).

I had been up till 2:30 AM writing a proposal for a potential local client. This is the first good opportunity to utilize my inbound certification, as well as my producer background. I am excited and hope the contract comes through, but I realized, I was doing it again.

Since I left New York City back in May to return to my 175+ year old Finger Lakes home, I have gone from following my passion and focusing on diabetes advocacy/awareness, to become an expert at pushing it backwards, and returning to an areas of comfort of being a marketer.

I need to balance the two.

As I see it, if I can dedicate half of my professional hours to diabetes advocacy/awareness through speaking, writing, social media, lobbying, patient influence, etc. and half to marketing through digital, inbound and social media programs to a handful of committed clients, life would be good! What I am realizing, I a good at creating cycles, which may have a negative effect on my mental, emotional and physical well-being.

To my former colleagues in healthcare advertising, let’s get together and talk…you are people I respect and understand me as a marketer, as well as my condition.

To my fellow diabetics, there are many ways we can connect…Twitter, Linked IN, through my personal site at michaeldonohoe.com, or my diabetes condition portal at a1cwellness.com

To my fellow business contacts, I am always interested in talking about new ideas for your company or personal projects.

And if you do not know me, then here is my short bio from the bottom of my email.

Michael Donohoe openly shares the need to increase diabetes awareness through social media and speaking opportunities. He is in the process of creating A1CWellness.com a website that will serve as “Your Guide to Relevant Diabetic Information on the Web”.

In marketing, Michael executes profitable programs using inbound marketing (certified), content marketing, digital strategy & production, social media (some would say he is an “enthusiast”) and project leadership. As a marketing specialist, Michael reigns in the power of social media/blogging (content marketing), effectively identifies the target, creates key online elements, analyzes the behavior of the users through key performance indicators and adapts programs when necessary.

In either passion, Michael focuses on measurable success for the diabetic (their A1C level) and the client (agreed upon KPIs).

Photo Credit: The Middletown, New Jersey Bayshore at Twilight, Photo by Stacey Baker-Bruno, Copyright 2016, https://www.flickr.com/photos/78778312@N08/