Digital Marketing and Advertishing

Halloween Candy + Diabetes = A Big Challenge

With today being Halloween and tomorrow, November 1st is the beginning of #Diabetes Awareness Month, I thought I would right basically a quick PSA.

If you are anything like me, the candy desires hit a ridiculous level only three or four times a year, but Halloween is the worst. Over the last month, in my local #CVS, they’ve had incredible deals on #Reese’s Peanut Butter Cups. They were displayed at least fourteen times between the front entrance to the pharmacy counter. UGH!

If you are a #diabetic, either get out an walk a ton early in the day, eat only low carb foods, and have the ability to limit yourself, it is best to avoid candy altogether. For me, my cholesterol is currently high and with the #heart and coronary artery disease issues I have dealt with, it is best for me to just say no! 

Don’t worry, I will be out handing candy to the kids (one piece each), but I am sure I will be chopping on a fresh apple while doing it.

If you would like more information on diabetes awareness and prevention, visit the website of the American Diabetes Association.

Keep moving and keep living!

Short Bio…

Michael Donohoe is passionate about two things…diabetes advocacy and digital marketing.

Michael openly shares the need to increase diabetes awareness through social media and speaking opportunities. He is in the process of creating aA1CWellness.com. This site will serve as “Your Guide to Relevant Diabetic Information on the Web”.

In marketing, Michael executes profitable programs using inbound marketing (certified), digital content marketing development, digital/mobile strategy and production and social media marketing (some would say he is an “enthusiast”) with an emphasis on project leadership. As a marketing specialist, Michael reigns in the power of social media/blogging (content marketing), effectively identifies the target, creates key online elements, analyzes the behavior of the users through key performance indicators and adapts programs when necessary.

In either passion, Michael focuses on measurable success for the diabetic (their A1C level) and the client (profitability and KPI…key performance indicator goals).

Send MIchael an email, call him at 610.762.4140 or connect on his webisite — michaeldonohoe.com

Digital Marketing and Advertishing

Following my passions, yet one is more important than the other…

This morning. I had a very hard time waking up. I am fighting a headache and other health challenges related to my diabetes (diabetics NEED the required sleep).

I had been up till 2:30 AM writing a proposal for a potential local client. This is the first good opportunity to utilize my inbound certification, as well as my producer background. I am excited and hope the contract comes through, but I realized, I was doing it again.

Since I left New York City back in May to return to my 175+ year old Finger Lakes home, I have gone from following my passion and focusing on diabetes advocacy/awareness, to become an expert at pushing it backwards, and returning to an areas of comfort of being a marketer.

I need to balance the two.

As I see it, if I can dedicate half of my professional hours to diabetes advocacy/awareness through speaking, writing, social media, lobbying, patient influence, etc. and half to marketing through digital, inbound and social media programs to a handful of committed clients, life would be good! What I am realizing, I a good at creating cycles, which may have a negative effect on my mental, emotional and physical well-being.

To my former colleagues in healthcare advertising, let’s get together and talk…you are people I respect and understand me as a marketer, as well as my condition.

To my fellow diabetics, there are many ways we can connect…Twitter, Linked IN, through my personal site at michaeldonohoe.com, or my diabetes condition portal at a1cwellness.com

To my fellow business contacts, I am always interested in talking about new ideas for your company or personal projects.

And if you do not know me, then here is my short bio from the bottom of my email.

Michael Donohoe openly shares the need to increase diabetes awareness through social media and speaking opportunities. He is in the process of creating A1CWellness.com a website that will serve as “Your Guide to Relevant Diabetic Information on the Web”.

In marketing, Michael executes profitable programs using inbound marketing (certified), content marketing, digital strategy & production, social media (some would say he is an “enthusiast”) and project leadership. As a marketing specialist, Michael reigns in the power of social media/blogging (content marketing), effectively identifies the target, creates key online elements, analyzes the behavior of the users through key performance indicators and adapts programs when necessary.

In either passion, Michael focuses on measurable success for the diabetic (their A1C level) and the client (agreed upon KPIs).

Photo Credit: The Middletown, New Jersey Bayshore at Twilight, Photo by Stacey Baker-Bruno, Copyright 2016, https://www.flickr.com/photos/78778312@N08/

My Faith

Leadership is “Being Real”…

i just completed reading the blog post “5 Surprising Qualities the Best Leaders Possess” by Karla Cook of HubSpot.

When I share an article, I like to read it completely, digest it, give a quick synopsis and say “go read it yourself.” Many times I start to think “why didn’t I come up with this?”

Well, my short synopsis and what the author is getting at is that leaders need to live in the reality of being accessible to their team, and have a high level of humility.

This is the type of leadership my teams have expected from me for over 20 years. In order to get results, the leader is a part of the process, trusts his team with their agreed upon tasks and has a very clear, two way communications team.

Take a look at the services which I can provide to your team…including leadership.