This has to be a quick post, or I could go on for weeks on this.
As a marketer, with my degree in political science, as well so many political campaigns that I can no longer count, our friends at Starbucks have raised their brand awareness again with the color and message of their latest coffee cup…but wait for my comment below.
This is not just any coffee cup, but one with custom art that connects with one line, creating a number of people in friendship. This already has been confused with being the annual “Winter Holidays” (can I say Christmas anymore?) cup.
Now here is the point that I learned from years in politics, which has more truth in advertising. Is “negative” press truly negative for the brand? In this case, Starbuck’s hit a home run with controversy.
Your opinion may be different than mine, but check your news feeds and other social monitor and what you will see is “#starbucks” and “#greencup.” Perception can be reality and this silly little green cup is taking away buzz from the presidential election right now.
By the way, I’ve shared the coffee cup I am using this morning as a part of this message.
Carry on my friends and enjoy you next cup of java.