Digital Marketing and Advertishing

Negative Customer Response Creates Media Buzz for Starbuck’s

This has to be a quick post, or I could go on for weeks on this.

As a marketer, with my degree in political science, as well so many political campaigns that I can no longer count, our friends at Starbucks have raised their brand awareness again with the color and message of their latest coffee cup…but wait for my comment below.

This is not just any coffee cup, but one with custom art that connects with one line, creating a number of people in friendship. This already has been confused with being the annual “Winter Holidays” (can I say Christmas anymore?) cup.

I think AdWeek did a very good job in writing a story on this and the Starbuck’s social media buzz is in full force. Go ahead…read it.

Now here is the point that I learned from years in politics, which has more truth in advertising. Is “negative” press truly negative for the brand? In this case, Starbuck’s hit a home run with controversy.

Your opinion may be different than mine, but check your news feeds and other social monitor and what you will see is “#starbucks” and “#greencup.” Perception can be reality and this silly little green cup is taking away buzz from the presidential election right now.

By the way, I’ve shared the coffee cup I am using this morning as a part of this message.

Carry on my friends and enjoy you next cup of java.

Short Bio…

Connect with Michael online:
Michael Donohoe is passionate about two things…diabetes advocacy and digital marketing.
 
Michael openly shares the need to increase diabetes awareness through social media and speaking opportunities. He is in the process of creating a A1CWellness.com. This site will serve as “Your Guide to Relevant Diabetic Information on the Web”.
 
In marketing, Michael executes profitable programs using inbound marketing (certified), digital content marketing development, digital/mobile strategy and production and social media marketing (some would say he is an “enthusiast”) with an emphasis on project leadership. As a marketing specialist, Michael reigns in the power of social media/blogging (content marketing), effectively identifies the target, creates key online elements, analyzes the behavior of the users through key performance indicators and adapts programs when necessary.
 
In either passion, Michael focuses on measurable success for the diabetic (their A1C level) and the client (profitability and KPI…key performance indicator goals).
Send MIchael an email, call him at 610.762.4140 or connect on his webisite – michaeldonohoe.com

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